If you have penchant for classic timepieces and £4,000 to spend, as the average Watches of Switzerland shopper does, would you treat yourself to a sleek Omega Seamaster 300 or a Breitling Avenger Blackbird? Or should you pick up just over 1,400 shares in the newly listed company itself? At today’s price, that’s what £4,000 would get you (Ashley Armstrong writes).
Watches of Switzerland was floated in London in May, valued at 270p-a-share. Britain’s biggest retailer of Rolex, Cariter, Tag Heuer and Breitling timepieces has a 35 per cent share of the luxury watch market, 104 shops in the UK (including the Goldsmiths and Mappin & Webb brands) and 24 in the United States. The Mappin & Webb business traces its roots back to a